Featured Case Studies

At Bullseye we have lots of examples of success we can share with interested prospects. Below are some examples of our work. 

Quantitative Investing

This White Paper on quantitative investing was written by Bullseye for retail advisers but was so interesting the fund manager Vinva now also use it for institutional clients. June 2024

Fund Report Refresh

Bullseye improved the look, feel and content of 15 fund reports that are issued by Spire Capital. Part of the KPI was ensuring the reports are also more efficient to produce for the Spire team. On many occasions Bullseye reduced page numbers by over 50%, without any loss in significant content - just by re-arranging the flow of information in a more logical format.

LSN Capital

This article for LSN Capital, written by Bullseye, celebrates their 2-year anniversay and also captures their purpose and solution they bring to investors. The associated LinkedIn post was their highest ever recorded. March 2024

Social impact investing - Multi-media video

This video clip was produced by Bullseye to provide education about social impact investing and key features of the investment strategy the fund manager TT International wanted to promote in Australia to its target audience, financial advisers and direct investors.

Fundie Video: Chester Update

Bullseye’s video of Chester’s Rob Tucker was filmed and delivered within 12 hours. Speed was critical given it was a June 30 update. We also wrote the LinkedIn wording so the marketing team and BDMs could post immediately. The post got over 100 reactions, the highest ever for a Chester video. July 2024

Blog explainer: ESG & Impact investing

There's a lot of vagueness and lack of universal definition on ESG investing. This blog penned by Bullseye explains impact investing in a unique way that provides a more personalised, conversational tone that is distinguished from other technical content. It can provide another way to cut through to your audience.

Bullseye established Zenith’s marketing function and the results in blue below show Zenith’s LinkedIn engagements of the 10 most recent posts versus both Lonsec and Morningstar for a period in 2018. Data from LinkedIn.

Bullseye worked on Copia’s LinkedIn account at the beginning of 2019 and with engaging, insightful posts there was a sharp rise in followers, as shown in the chart above. Data from LinkedIn.

Bullseye developed a Managed Account pitchbook and education materials explaining managed accounts, which has assisted Zenith to become a major provider of managed accounts in Australia