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Bullseye Marketing was founded by Anthony Pesutto who has 3 decades of experience in the investment industry. This includes heading up multiple fund marketing teams, as well as investment research, fund ratings, portfolio construction and credit analysis.
Anthony co-founded Lonsec managed funds research in 2001, which went on to become Australia’s leading fund ratings house. Anthony was a member of Legg Mason’s senior global marketing leadership team based out of New York in 2014 to 2016. In 2015 Legg Mason was voted Australian Fund Manager of the Year (Money Management).
Bullseye employs a panel of global experts in digital, AI, data, PR, CRM and content.
Bullseye has an associated business that provides automated fund reporting, called Retreeva.ai.
Bullseye Marketing sits at the intersection of the investment, distribution and marketing teams within traditional funds management organisations.
The consultant's actual experience within fund managers provides an understanding and insight on of how the 3 business units can combine their collective power to help support sales. Without actual funds management experience, this is difficult to achieve for any external consultant.
In a competitive landscape where margins and points of difference are tight, this empowers the fund manager to:
♦ Communicate their investment edge based on factual research and understanding of competitors and distribution channels.
♦ Get their message out with impact to maximise distribution outcomes.
♦ Cut through the crowd, arming the distribution team with useful sales tools that resonate with financial advisers and gatekeepers.
♦ Put best foot forward to help improve fund ratings, get in models and help raise capital.
“Without investment knowledge, fund marketing runs the risk of becoming vague, homogenous, irrelevant and at worst, unable to deliver ROI to the business.
If you don't know how your competitors invest, you simply can't market your funds effectively."
